Phraseology of the Russian Language in History and Modernity
Keywords:
phraseological unit, advertising slogan, etymology, paraphrase, structure, semantics, morphology, syntax, nomination, vocabularyAbstract
This article, devoted to the phraseology of the Russian language, examines the use of phraseological units in a broad and narrow sense in history and the present, examines the phraseological units of the Russian language used in modern verbal advertising. The analysis of replenishment of the phraseological composition of the Russian language is carried out, starting from antiquity and ending with modern processes occurring in the language.When writing the article, the works on the study of phraseological units of such famous linguists as I. I. Sreznevsky, F. F. Fortunatov, N. M. Shansky, V. V. Vinogradov were used. The positive and negative cases of using phraseological units in advertising are described. The theoretical material is illustrated with vivid examples.
