The Impact of Linguistic Features in Advertisements Targeting Women

Abstract

This article provides an overview of the linguistic features used in advertisements targeting women, including the use of pronouns, adjective choice, sentence structure, buzzwords, and emotional language. These features are chosen to create a personal connection with the consumer and promote positive qualities such as empowerment and beauty. However, exposure to unrealistic beauty standards and reinforcement of gender stereotypes can have negative impacts on women's self-esteem and body image. The article calls for more responsible advertising practices that promote positive social norms and values.