Innovative Marketing in Improving the Efficiency of Hotel Operations

Authors

  • Anvarjon Mamasalievich Siddikov Lecturer at Namangan State University

Keywords:

innovation in the enterprise, innovative environment, excellent competition, hotel services, innovative marketing

Abstract

The article highlights the importance of using innovative marketing strategies in improving the efficiency of hotel operations, which is divided into groups of factors determining development.  Specific projects for the implementation of innovative development programs are indicated, and innovative marketing strategies in the activities of hotels are divided into components.

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Published

2023-05-17

Issue

Vol. 2 No. 5 (2023): MAY

Section

Articles