The Role of Marketing in the Hospitality Industry
Keywords:
marketing in the hotel industry, foreign tourists, liberalization of the economy, marketing associations, World hotel industryAbstract
The article covered the importance of marketing in the development of the hospitality industry, which outlined the problems of achieving strategic goals in the hotel industry. Also expressed are the fact that marketing strategies occur in different ways in the hotel industry, as well as the principles of achieving market goals in the marketing strategy in the hospitality industry.