Exploring the Evolution of Marketing Philosophy in a Dynamic Business Landscape of Startup Companies

Abstract

This inquiry investigates to inspect the green marketing philosophy aspects also its effect on enhancing celling conduct. The author select Al-Fur General Company for Chemical Industries placed in Bebel Governorate as one of the rewarding as well as leading companies in the chemical industry in Iraq .The green celling philosophy is part of the advanced principles at the level of occupation institutions, and the implementation of such idiology operates to achieve the fortunate also effective celling conduct of occupation institutions. It seeks to obtain client fulfillment by providing materials which fulfill their demands against desires, as well as achieving profitability for the organization. In addition, to the working on not to harming the enclosing surrounding, and reduce waste of universal assets.

The issue of the review is about the mission of the green celling reasoning in the outcome of crafted by business associations in further developing celling execution and accomplishing an upper hand among contending associations in the field of industry. To accomplish the goal of the review, a strategy was figured out that expected the development of a hypothetical plan that reflects the compelling connections between the components of the green celling reasoning and the enhancement of celling execution, which results. A gathering of fundamental and sub-speculations radiating from the principal theories reflect the validity of those reviled connections.

The investigation based on a group of analytical tools with approaches, which were employed for analysis:

The study reached a number of conclusions, including

1. The green marketing attitude in its aspects is a principle that operates to increase its production and marketing efficiency.
2. It also works to reduce waste and damage with the energy and resources available to it, and not in terms of costs.
3. The study showed that Al-Furat General Company for Chemical Corporations varies in adopting the dimensions of the green marketing attitude, as well as in adopting marketing performance indicators, and this was evident from.